Tuesday, April 10, 2012

PEPSI----- Change the drink



I still remember Nov 2004....

The Andhra Pradesh High Court had issued an order banning the television commercial of Pepsi, which showed a boy taking Pepsi bottles to cricketers on the ground on a public interest litigation (PIL) filed by child labour activists . 

The court had said no advertisement should be televised "depicting or glorifying child labour, until further orders".


The particular ad showed the Indian team in a huddle celebrating the fall of a wicket on the cricket ground when a child carrying a tray of Pepsi emerges from an underground tunnel to serve them drinks.


(The banned commercial)

And now 8 years down the line... What do I see in Anekal, Bangalore???


Pepsi Truck @Anekal

I could see a child may be just under 15 unloading a Pepsi delivery van  at one of its retail outlet, in the soaring sun.

15 yr boy unloading the truck
Like in Andra Pradesh High court case, Pepsi might wash of there hands this time again, saying these are maintained by third party arrangement and has nothing to do with Pepsi. 

But aren't they responsible...???


They say to change the game... I think it is high time to Change the drink....

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