It's Sunday afternoon at Lulu mall, and though there's no big sale, customers have swarmed the store. Near the entryway, three girls sip from Mc Donald’s Cola cups and debate the wicking effects of the tops spread before them in multiple hues.
The shoppers are mostly women, preteen girls to ladies in their mid-60s, browsing the racks side by side. Many are already squeezed into Lulu pants and tops, making it difficult to tell who's an employee and who's just a customer updating her wardrobe.
Shareholders are sitting on a very large bet that Lulu is well on its way to becoming a global mega-brand. But can good karma (and accelerating profit) survive the transition from lucrative boutique to high-volume retail?
Cultish. Faddish. Overpriced. To the competitors and haters who want to see Lulu crash and burn, those are its vulnerabilities.
On Facebook, there's no 'I Hate Lulu Mall" Facebook group that offers support 'for anyone getting sick of people wearing these ridiculously overpriced yoga pants and creating a traffic disaster at the Edapally junction (now referred to as lulu junction). No social media support for those poor husbands who wakes up to the distressing tone of “
Chetta nammuku Lulu Pokaam”(Dear, Lets go to LULU) from their wives.
Ever wondered Why??
Sometimes, in cases where a brand has lost touch with consumers, this kind of backlash can turn a company's success against it. This has happened with Starbucks coffee shops and Apple computers, the names of which immediately polarize people into fans or haters.
But so far Lulu’s irresistible promises are exactly what its consumers want to hear — what they're desperate to believe. They don't have to settle for mediocrity, can do greater things with their lives, and it's easy to make the first step by taking a deep breath. That explains the reason why there is no “I HATE LULU MALL” page or even if it is there has not grabbed much attention.Or is it that Lulu has a better social media managers??
Things have started going in the wrong direction for LULU, in the last few days and in the right direction for LULU HATERS. In a country that is best known for its corruption than anything else- be it cricket or politics; how can LULU stay away from this?
Land encroachment charges on LULU along with the monsoon rains that resulted in water logging in Edapally junction(Now referred to as LULU JUNCTION) should immediately polarize people into fans or haters.
Now I have reason to say I won’t go to LULU: Water logging and Corrupt Management. "Its world of corruption, not Happiness" .
Hope media creates something more to add to the list. Till then I just crib here in my blog and giving likes to the imaginary page-I HATE LULU MALL".
Social media managers at LULU beware