Kerala is world renowned for its pornographic films that are
popularly known as Mallu Porn. Through our hard work and creativity; we had
built up a very good brand image for Mallu Porn. But now we have every Tom,
Dick and Harry exploiting this image by labelling their movies of shady origin
as Mallu. Not only are they eating into our revenues, but they are also
severely affecting the perception of our brand.
It is high time to protect pornographic movies originating
from the state by granting it Geographical Indication status. Protection under the Geographical Indications
of Goods Act 1999 will ensure that movies from other regions will not be able
to be allowed to make use of the term Mallu.
:))
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